Pele Reading Ltd. ("Pele", "we", "us", or "our") operates the Pele reading service at pele-reading.com and read.pele-reading.com. This Privacy Policy explains how we process personal information when you use our services. Read it together with the Terms & Conditions.
Paid subscriptions are purchased from our reseller Paddle.com, which acts as Merchant of Record. Paddle's privacy notice governs the payment transaction.
1. Who is responsible for your information
The data controller is Pele Reading Ltd. For the purposes of the GDPR and other applicable data protection laws, we are the controller of your personal data. For privacy requests and data-subject rights: email info@pele-reading.com, use the contact form at pele-reading.com, or the in-app feedback button.
We process information under applicable data protection laws and industry-standard security practices. Where children's data is involved, we also follow COPPA and other children's privacy rules where they apply. Personal data includes identifiers such as IP addresses and device information.
2. What information we collect
Parent/guardian account: name, email, role (parent or teacher), and authentication data.
Child profile: display name, reading progress, coins, session activity, and login credentials you set for the child.
Technical data: device and browser information, IP address, and logs needed for security and operation.
3. Voice data and reading assessment
When your child uses read-aloud practice, voice-related data and timing information may be processed and stored securely to operate the service.
We use this information only to analyse reading fluency, operate the learning flow, and improve the product. We do not use it for unrelated marketing.
Informed consent for processing a child's data, including voice-related processing, is obtained from the parent or legal guardian at signup. Children do not create parent accounts themselves.
Speech may be processed on the device by browser speech-recognition services (e.g. Apple, Google, Microsoft) under their own privacy terms.
4. Legal basis, retention, and anonymised research
Processing is based on your informed consent, providing the service, and our legitimate interest in securing and improving the system. You may withdraw consent through the contact channels below; withdrawal may limit use of the service. Withdrawal must be as easy as giving consent.
Data is kept only as long as needed for the service and legal obligations, then deleted or anonymised. Future research or development use will be on a fully anonymised basis without child or family identifiers.
5. Sharing, processors, and cross-border transfer
We use trusted service providers under contracts that require appropriate security. We do not sell personal information.
Some providers may process data in the United States, the European Union, or other countries. Where required, we rely on adequacy decisions (including transfers to the EU), contractual safeguards, or your informed consent.
Main processors include Supabase (database, authentication, and storage), Vercel (hosting), Google Analytics (aggregated website usage statistics on pele-reading.com, marketing site only), Microsoft Clarity (Microsoft Corporation; heatmaps and session recordings on pele-reading.com, marketing site only), Google Ads (Google LLC) conversion tracking across pele-reading.com and read.pele-reading.com to measure whether an ad led to a completed signup on our reading app, the Meta Pixel (Meta Platforms, Inc.) for the same advertising measurement on those sites, Amplitude Inc. (analytics on the marketing site at pele-reading.com and product analytics on the reading app at read.pele-reading.com), and—when you use the contact form—Resend (email delivery). Browser vendors may process speech locally during reading practice under their own terms. Whether analytics and advertising tools load by default or only after you opt in depends on your region, as described in Sections 10 and 12.
Paddle.com Market Ltd (United Kingdom) — payment processing and Merchant of Record for subscription purchases. When you buy a subscription, Paddle collects and processes your billing details, payment method information and transaction records under its own privacy notice. We receive transaction and subscription status data from Paddle, and not your full payment card details.
6. Security, your rights, and children
We apply access controls, encryption in transit, and organisational measures appropriate to the sensitivity of children's learning and voice-related data.
Depending on where you live, you may have the right to request access to your personal data, request correction or deletion of inaccurate or outdated data, opt out of certain marketing uses, and withdraw consent where processing is consent-based. Submit requests via info@pele-reading.com, the contact form, or in-app feedback. We will respond within 30 days in English, subject to legal exceptions.
If a data breach poses a risk to your rights, we will notify relevant regulators and affected individuals as required by applicable law, without undue delay where the breach poses a high risk.
Children and teens: the service is for minors under parental or guardian supervision. We do not use children's data for behavioural advertising or cross-site tracking. We minimise what we collect and rely on parental consent.
7. Automated analysis and transparency
Pele uses automated technology—not live human review of each session—to analyse reading attempts, award progress, and show guardians summaries.
We do not use children's voice data to train public foundation models. Processing is limited to operating and improving the service.
8. Session recordings (reading app)
With explicit parental consent, Pele may record a child's voice during reading sessions to improve our speech-recognition technology. Recording is OFF by default and must be actively enabled by a parent or guardian from the child settings screen.
What we record: audio of your child's voice while they read aloud. Sessions are capped at 20 minutes; recordings shorter than 3 minutes are discarded automatically.
Retention: recordings are kept for up to 12 months from the date of recording, then automatically and permanently deleted. The expiry date is stored with each recording.
Access: recordings are stored in private, encrypted storage buckets accessible only to Pele engineers. They are never shared with third parties, published, or used for advertising.
How to opt out or request deletion: turn off recording in the child settings screen at any time, or contact info@pele-reading.com to request immediate deletion of all recordings for your child.
9. Children's Privacy — Direct Notice to US Parents (COPPA)
Pele is used by children under 13 with a parent or guardian account. From the child we collect only: a first name chosen by the parent, reading activity (which sentences were read and matched), and — solely with the parent's verified consent — voice recordings of reading sessions and assessments. Speech recognition itself runs in the browser; spoken audio is not sent to our servers unless recording is turned on.
We collect no more information than is reasonably necessary for the child to use Pele. Children cannot make their profile public, communicate with other users, or make purchases.
Parents may review their child's information, have it deleted, or refuse further collection at any time from the parent dashboard or by writing to info@pele-reading.com. Deleting a child profile permanently removes the child's recordings and reading data. We respond within 30 days.
We obtain parental consent in the app before any voice recording is stored — parents review a disclosure and confirm when enabling recording in child settings. Withdrawing consent in settings stops all future recording immediately.
When analytics is allowed (see Sections 10 and 12), Amplitude (our service provider) may receive limited child-related usage metadata—such as reading events linked to a child profile—to operate and improve the reading app. This is not used for advertising. For U.S. visitors this may occur by default unless a parent or guardian opts out via Cookie Settings. In Israel, the European Union, the United Kingdom, and Switzerland, it occurs only after analytics is accepted.
10. This website (pele-reading.com)
This marketing website does not require an account. If you submit the contact form, we process the parent/guardian name, email, phone number, child first name, child grade, and message you provide, solely to respond to your inquiry.
Contact-form submissions are stored so we can reply, and may be emailed to our team. We keep them only as long as needed to respond and follow up, then delete or anonymise them.
Cookies and similar technologies — regional defaults. We use essential cookies to operate the site (for example security and remembering your privacy choices). Optional analytics cookies (Google Analytics, Microsoft Clarity, and Amplitude) and advertising cookies (Google Ads conversion tracking and the Meta Pixel) are treated as follows. If we determine from your IP address that you are in Israel, the European Union, the European Economic Area, the United Kingdom, or Switzerland, we show a cookie banner and do not load optional analytics or advertising cookies until you accept them in the banner or Cookie Settings. If we determine that you are in the United States or another region that is not in that list, we do not show a cookie banner: optional analytics and advertising cookies load by default. You may opt out at any time via Cookie Settings in the footer and—where we share a conversion signal with Google Ads or Meta—via the “Do Not Sell or Share My Personal Information” link. A Global Privacy Control (GPC) signal is treated as an opt-out of advertising cookies and of sale or sharing for targeted advertising; it does not by itself turn off first-party analytics. If you previously saved a choice, we honour that stored choice.
This website at pele-reading.com may use Google Analytics (Google LLC), Microsoft Clarity (Microsoft Corporation), and Amplitude Inc. when analytics is allowed under the regional defaults above. Analytics covers page views, traffic patterns, campaign attribution, and primary signup-button clicks. Microsoft Clarity may also collect heatmaps and session recordings of how visitors interact with this marketing site (for example clicks, scrolls, and page interactions). Campaign parameters from the link you arrived on are read from the address bar on every visit. Parameters such as utm_source are stored in a cookie shared with read.pele-reading.com when analytics is allowed. Click identifiers used for ad measurement (for example gclid or fbclid) may be stored when advertising is allowed, even if you have opted out of analytics. We do not combine this analytics data with the personal information you submit through this site. Google Ads (Google LLC) conversion tracking and the Meta Pixel (Meta Platforms, Inc.) load when advertising is allowed, to measure whether an ad led to a signup or purchase on our reading app. You may withdraw analytics or advertising permission anytime via Cookie Settings; withdrawal is as easy as granting it.
The demo video is hosted by YouTube (Google) in privacy-enhanced mode (youtube-nocookie.com). The player loads only after analytics is allowed (see the regional defaults above) and you press play. Loading the player can involve YouTube setting cookies under Google's terms; refuse analytics cookies in Cookie Settings or skip the video if you do not want that third-party contact.
If we send marketing email, you can unsubscribe from the link in those messages. Emails about your account or a request you made (for example a contact-form reply or registration) are not marketing.
11. US state privacy rights (California and other states)
This section is for residents of California and other U.S. states with comprehensive consumer privacy laws (including, as of July 2026, laws in effect in states such as Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, New Hampshire, Nebraska, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, and Rhode Island, with additional states continuing to enact similar laws). If a particular state law does not apply to us because we do not meet its thresholds, we still handle requests in good faith where we can verify your identity.
We do not sell personal information. When advertising cookies are allowed (by default for U.S. visitors, or after you opt in if you are in a region that requires prior consent — see Section 10), we share conversion signals with Google Ads (Google LLC) and the Meta Pixel (Meta Platforms, Inc.) to measure whether an ad led to a signup or purchase on our reading app; we do not combine those signals with your personal account details, and Google or Meta may use them to measure and optimise ad campaigns under their own advertising terms. Categories we collect, sources, and purposes are described in Sections 2–5 and 10 above. In the last 12 months we have collected identifiers and contact information (e.g. name, email, phone), child-related information you provide as a parent (e.g. child first name and grade on the contact form), internet or network activity (e.g. page views via Google Analytics, heatmaps and session recordings via Microsoft Clarity, and page or primary-CTA events via Amplitude on this site, ad-conversion signals via Google Ads and the Meta Pixel when advertising is allowed, or product usage events via Amplitude on read.pele-reading.com when analytics is allowed), and in-app learning and voice-related data as described in Sections 3 and 8. We disclose personal information only to service providers listed in Section 5, for the purposes stated in this policy. When a subscription payment completes, our server also reports that purchase to Meta directly, including the purchase amount, your advertising cookie identifiers, your IP address, and your browser's user agent. This happens only if you allowed advertising cookies before starting checkout.
Depending on your state, you may have the right to: know what personal information we collect, use, and disclose; access and obtain a copy of your personal information (including, in some states, in a portable format); correct inaccurate personal information; delete personal information (subject to legal exceptions); opt out of the sale or sharing of personal information, targeted advertising, or profiling in furtherance of decisions that produce legal or similarly significant effects; and limit our use of sensitive personal information to purposes necessary to provide the service. We do not sell personal information. Our Advertising cookie category (see Cookie Settings) controls whether we share information with Google Ads and Meta for conversion tracking and any future advertising purposes; you can opt out at any time via Cookie Settings, which stops future data sharing for those purposes.
Sensitive personal information may include a child's first name, grade, learning activity, or voice-related data. We process this information only to operate the service, respond to your inquiries, and improve the product, and only with parental or guardian consent where required (including COPPA and applicable state laws). We do not use sensitive personal information to infer characteristics about a child for unrelated purposes.
Automated technology: Pele uses automated speech-recognition and reading analysis to provide educational feedback (see Section 7). This is not used to make decisions that produce legal or similarly significant effects concerning you or your child. Under California's rules effective January 1, 2026, we do not use automated decision-making technology in that sense.
How to exercise your rights: email info@pele-reading.com or use the contact form at pele-reading.com. Include your name, the email associated with your account or inquiry, the state you reside in, and the right you wish to exercise. We will verify your identity before fulfilling a request (and, for a child's information, that you are the parent or guardian). An authorized agent may submit a request on your behalf where your state allows it; we may require proof of authorization. We aim to confirm receipt within 10 business days and respond within 45 days (California and many other states), with one extension of up to 45 additional days where permitted if we notify you. We will not discriminate against you for exercising privacy rights.
Opt-out preference signals: several U.S. states (including California, Colorado, Connecticut, Texas, and others listed above) require us to honour browser-based signals such as Global Privacy Control (GPC) as requests to opt out of the sale or sharing of personal information and, where applicable, targeted advertising. We treat a GPC signal as an opt-out of our Advertising cookie category and of sale or sharing for those purposes. GPC does not turn off first-party analytics cookies; you may opt out of analytics separately via Cookie Settings. For U.S. visitors, analytics cookies are on by default unless you opt out or we have a stored decline. Appeals: if we deny a request and your state provides an appeal right, reply to our response email and we will explain how to appeal.
California "Shine the Light" (Cal. Civ. Code §1798.83): California residents may request, once per calendar year, information about categories of personal information we disclosed to third parties for their own direct marketing purposes in the preceding calendar year. We do not share personal information with third parties for their own direct marketing purposes, so such a request would confirm that current practice.
12. Reading app analytics (read.pele-reading.com)
When you use the Pele reading app at read.pele-reading.com, we may use Amplitude Inc. (United States) to collect product analytics—such as registration steps, books opened, and reading sessions started or completed—when analytics is allowed under the same regional defaults described in Section 10 (on by default for U.S. visitors; only after you opt in via the cookie banner or Cookie Settings in Israel, the European Union, the United Kingdom, and Switzerland).
If analytics is enabled, Amplitude may receive identifiers linked to your guardian account and, during a child session, a child profile identifier. We use this solely to understand product usage and improve the service—not for advertising.
We do not use Amplitude Session Replay on the reading app.
You can opt out of or withdraw analytics and advertising cookies anytime via Cookie Settings in the footer on both pele-reading.com and read.pele-reading.com. In the United States, these optional cookies are on by default until you opt out. In Israel, the European Union, the United Kingdom, and Switzerland, they remain off until you opt in. We do not sell personal information or use children's data for cross-context behavioral advertising.
For children under 13 (COPPA): when analytics is allowed, limited child-related usage metadata may be processed by Amplitude as our service provider, solely to operate and improve the service—not for marketing. A parent or guardian may opt out via Cookie Settings.
We may update this page; material changes will be posted here with an updated date.