Pele Reading Ltd. ("Pele", "we", "us", or "our") operates the Pele reading service at pele-reading.com and read.pele-reading.com. This Privacy Policy explains how we process personal information when you use our services. It is written in accessible language, addresses applicable data protection laws where relevant (including the GDPR where it applies, and California's CCPA/CPRA as updated effective January 1, 2026), and should be read together with the Terms & Conditions.
1. Who is responsible for your information
The data controller is Pele Reading Ltd. For the purposes of the GDPR and other applicable data protection laws, we are the controller of your personal data. For privacy requests and data-subject rights: email dev@pele-reading.com, use the contact form at pele-reading.com, or the in-app feedback button.
We process information under applicable data protection laws and industry-standard security practices. Where children's data is involved, we also follow COPPA and other children's privacy rules where they apply. Personal data includes identifiers such as IP addresses and device information.
Database registration: we are not required to register our database with a public privacy authority because we are not a public body and we do not operate as a data broker (collecting data primarily to disclose it to third parties for value). If this changes, we will update this policy.
2. What information we collect
Parent/guardian account: name, email, role (parent or teacher), and authentication data.
Child profile: display name, reading progress, coins, session activity, and login credentials you set for the child.
Technical data: device and browser information, IP address, and logs needed for security and operation.
3. Voice data and reading assessment
When your child uses read-aloud practice, voice-related data and timing information may be processed and stored securely to operate the service.
We use this information only to analyse reading fluency, operate the learning flow, and improve the product. We do not use it for unrelated marketing.
Informed consent for processing a child's data, including voice-related processing, is obtained from the parent or legal guardian at signup. Children do not create parent accounts themselves.
Speech may be processed on the device by browser speech-recognition services (e.g. Apple, Google, Microsoft) under their own privacy terms. We may later add server-side transcription providers; we will update this policy before doing so.
4. Legal basis, retention, and anonymised research
Processing is based on your informed consent, providing the service, and our legitimate interest in securing and improving the system. You may withdraw consent through the contact channels below; withdrawal may limit use of the service. Withdrawal must be as easy as giving consent.
Data is kept only as long as needed for the service and legal obligations, then deleted or anonymised. Future research or development use will be on a fully anonymised basis without child or family identifiers.
5. Sharing, processors, and cross-border transfer
We use trusted service providers under contracts that require appropriate security. We do not sell personal information.
Some providers may process data in the United States, the European Union, or other countries. Where required, we rely on adequacy decisions (including transfers to the EU), contractual safeguards, or your informed consent.
Main processors include Supabase (database, authentication, and storage), Vercel (hosting), Google Analytics (aggregated website usage statistics on pele-reading.com, marketing site only, used only after you opt in to analytics cookies), Amplitude Inc. (product analytics on the reading app at read.pele-reading.com, including optional session replay, only after you opt in to analytics cookies), and—when you use the contact form—Resend (email delivery). Browser vendors may process speech locally during reading practice under their own terms.
6. Security, your rights, and children
We apply access controls, encryption in transit, and organisational measures appropriate to the sensitivity of children's learning and voice-related data.
Depending on where you live, you may have the right to request access to your personal data, request correction or deletion of inaccurate or outdated data, opt out of certain marketing uses, and withdraw consent where processing is consent-based. Submit requests via dev@pele-reading.com, the contact form, or in-app feedback. We will respond within 30 days in English, subject to legal exceptions.
If a data breach poses a risk to your rights, we will notify relevant regulators and affected individuals as required by applicable law, without undue delay where the breach poses a high risk.
Children and teens: the service is for minors under parental or guardian supervision. We do not use children's data for behavioural advertising or cross-site tracking. Ed-tech processing of minors' data receives heightened scrutiny; we minimise collection and rely on parental consent.
7. Automated analysis and transparency
Pele uses automated technology—not live human review of each session—to analyse reading attempts, award progress, and show guardians summaries.
We do not use children's voice data to train public foundation models. Processing is limited to operating and improving the service.
We do not deploy prohibited automated practices such as emotion recognition in educational settings. If the service is offered in the European Union, additional transparency obligations may apply.
8. Session recordings (reading app)
With explicit parental consent, Pele may record a child's voice during reading sessions to improve our speech-recognition technology. Recording is OFF by default and must be actively enabled by a parent or guardian from the child settings screen.
What we record: audio of your child's voice while they read aloud. Sessions are capped at 20 minutes; recordings shorter than 3 minutes are discarded automatically.
Retention: recordings are kept for up to 12 months from the date of recording, then automatically and permanently deleted. The expiry date is stored with each recording.
Access: recordings are stored in private, encrypted storage buckets accessible only to Pele engineers. They are never shared with third parties, published, or used for advertising.
How to opt out or request deletion: turn off recording in the child settings screen at any time, or contact dev@pele-reading.com to request immediate deletion of all recordings for your child.
9. Children's Privacy — Direct Notice to US Parents (COPPA)
Pele is used by children under 13 with a parent or guardian account. From the child we collect only: a first name chosen by the parent, reading activity (which sentences were read and matched), and — solely with the parent's verified consent — voice recordings of reading sessions and assessments. Speech recognition itself runs in the browser; spoken audio is not sent to our servers unless recording is turned on.
We collect no more information than is reasonably necessary for the child to use Pele. Children cannot make their profile public, communicate with other users, or make purchases.
Parents may review their child's information, have it deleted, or refuse further collection at any time from the parent dashboard or by writing to dev@pele-reading.com. Deleting a child profile permanently removes the child's recordings and reading data. We respond within 30 days.
We obtain parental consent in the app before any voice recording is stored — parents review a disclosure and confirm when enabling recording in child settings. Withdrawing consent in settings stops all future recording immediately.
When a parent or guardian enables analytics from their account, Amplitude (our service provider) may receive limited child-related usage metadata—such as reading events linked to a child profile—to operate and improve the reading app. This is not used for advertising.
10. This website (pele-reading.com)
This marketing website does not require an account. If you submit the contact form, we process the parent/guardian name, email, phone number, child first name, child grade, and message you provide, solely to respond to your inquiry.
Contact-form submissions are stored in our Supabase database (table marketing_leads) and may be emailed to our team via Resend so we can reply. We retain lead records only as long as needed to respond and follow up on inquiries, then delete or anonymise them.
This website may use Google Analytics (Google LLC) only after you opt in via our cookie / analytics banner (or Privacy preferences in the footer). Analytics covers aggregated page views and traffic patterns. We do not use behavioural advertising. You may withdraw analytics consent anytime; withdrawal is as easy as granting consent.
The demo video is hosted by YouTube (Google) in privacy-enhanced mode (youtube-nocookie.com). The player loads only after you allow analytics cookies (Accept all / Cookie Settings) and press play. Loading the player can involve YouTube setting cookies under Google's terms; refuse analytics cookies or skip the video if you do not want that third-party contact.
Emails we send in response to your contact-form inquiry or about your account or service are not unsolicited marketing spam. If we ever send broader marketing email, you may opt out via an unsubscribe link in those messages. Essential service and account-related emails (for example about your registration or program updates you requested) are not subject to marketing opt-out.
11. US state privacy rights (California and other states)
This section is for residents of California and other U.S. states with comprehensive consumer privacy laws (including, as of July 2026, laws in effect in states such as Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, New Hampshire, Nebraska, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, and Rhode Island, with additional states continuing to enact similar laws). If a particular state law does not apply to us because we do not meet its thresholds, we still handle requests in good faith where we can verify your identity.
We do not sell personal information and do not share it for cross-context behavioral advertising. We do not use personal information for targeted advertising on third-party sites. Categories we collect, sources, and purposes are described in Sections 2–5 and 10 above. In the last 12 months we have collected identifiers and contact information (e.g. name, email, phone), child-related information you provide as a parent (e.g. child first name and grade on the contact form), internet or network activity (e.g. page views via Google Analytics on this site, or product usage events via Amplitude on read.pele-reading.com, only after you opt in), and in-app learning and voice-related data as described in Sections 3 and 8. We disclose personal information only to service providers listed in Section 5, for the purposes stated in this policy.
Depending on your state, you may have the right to: know what personal information we collect, use, and disclose; access and obtain a copy of your personal information (including, in some states, in a portable format); correct inaccurate personal information; delete personal information (subject to legal exceptions); opt out of the sale or sharing of personal information, targeted advertising, or profiling in furtherance of decisions that produce legal or similarly significant effects; and limit our use of sensitive personal information to purposes necessary to provide the service. Because we do not sell or share personal information for cross-context behavioral advertising and do not run targeted advertising, opt-out requests for those activities generally confirm our existing practices.
Sensitive personal information may include a child's first name, grade, learning activity, or voice-related data. We process this information only to operate the service, respond to your inquiries, and improve the product, and only with parental or guardian consent where required (including COPPA and applicable state laws). We do not use sensitive personal information to infer characteristics about a child for unrelated purposes.
Automated technology: Pele uses automated speech-recognition and reading analysis to provide educational feedback (see Section 7). This is not used to make decisions that produce legal or similarly significant effects concerning you or your child. Under California's rules effective January 1, 2026, we do not use automated decision-making technology in that sense.
How to exercise your rights: email dev@pele-reading.com or use the contact form at pele-reading.com. Include your name, the email associated with your account or inquiry, the state you reside in, and the right you wish to exercise. We will verify your identity before fulfilling a request (and, for a child's information, that you are the parent or guardian). An authorized agent may submit a request on your behalf where your state allows it; we may require proof of authorization. We aim to confirm receipt within 10 business days and respond within 45 days (California and many other states), with one extension of up to 45 additional days where permitted if we notify you. We will not discriminate against you for exercising privacy rights.
Opt-out preference signals: several U.S. states (including California, Colorado, and Connecticut, effective 2026) recognize browser-based signals such as Global Privacy Control (GPC) as requests to opt out of the sale or sharing of personal information and, where applicable, targeted advertising. We do not sell or share personal information for those purposes. Optional analytics cookies are off by default and load only after you opt in via Cookie Settings — which aligns with an opt-out for analytics on this site. Appeals: if we deny a request and your state provides an appeal right, reply to our response email and we will explain how to appeal.
California "Shine the Light" (Cal. Civ. Code §1798.83): California residents may request, once per calendar year, information about categories of personal information we disclosed to third parties for their own direct marketing purposes in the preceding calendar year. We do not share personal information with third parties for their own direct marketing purposes, so such a request would confirm that current practice.
12. Reading app analytics (read.pele-reading.com)
When you use the Pele reading app at read.pele-reading.com, we may use Amplitude Inc. (United States) to collect product analytics—such as registration steps, books opened, and reading sessions started or completed—only after you opt in via Cookie Settings on either the marketing site or the app.
If analytics is enabled, Amplitude may receive identifiers linked to your guardian account and, during a child session, a child profile identifier. We use this solely to understand product usage and improve the service—not for advertising.
With analytics enabled, Amplitude Session Replay may occasionally record clicks, page navigation, and form interactions on a sampled subset of sessions to help us fix usability issues. Session Replay is not used for advertising.
Analytics cookies are off by default on both pele-reading.com and read.pele-reading.com. You can enable or withdraw consent anytime via Cookie Settings in the footer. We do not sell personal information or use it for cross-context behavioral advertising.
For children under 13 (COPPA): when a parent or guardian enables analytics, limited child-related usage metadata may be processed by Amplitude as our service provider, solely to operate and improve the service—not for marketing.
This policy describes how Pele Reading Ltd. handles personal information. It is not legal advice and does not replace a formal DPIA or review by qualified counsel. We may update this page; material changes will be posted here with an updated date.